Search Engine Optimization (SEO)
AIM recognizes that quality SEO requires optimization at a "Searche Engine
" level as well as a "Local
" level. In many cases, SEO may also
include an "International
" level, or even an "E-Commerce
" level. A productive website needs to consider the many levels that apply to each
individual business' needs when planning their SEO strategy. A comprehensive SEO strategy includes many SEO concepts that need to be repeated
on a reoccuring basis. These SEO concepts include Planning
. Planning and Research includes researching the best Keywords.
Besides Planning and Research, Strategy
needs to consider other important business strategies such as your Social Media, Advertising and Sales
Strategies. After planning and researching to create a strategy, the concept of Monitoring
becomes a focal concern. Here we want to
identify key metrics that we want to follow such as clicks to certain pages, sumbit counts for a contact form, or even number of views for a new video.
Once we identify the metrics that we want to monitor, we need to track those metrics for a defined amount of time usully about 4 months. During those
months, we want to fine tune and fix any major issues, but for the most part, we want to follow our defined metrics. At the end of the period of measurement,
we want to analyize all of the data from our defined metrics, combined with additonal website metrics from services such as Google Analytics. Once this
analysis is complete, we can make the necessary Adjustments
to our SEO strategy, keywords, and metrics before we start this process over again.